Later vs Thoth
Visual-first social media scheduler for Instagram
Quick Comparison
| Feature | Later | Thoth |
|---|---|---|
| Primary Focus | Visual planning & scheduling | Content creation & enhancement |
| AI Features | Limited credits (5-100/month) | Unlimited AI enhancement |
| Image Generation | Not included | Built-in AI generation |
| Platform Previews | Feed preview only | Real-time multi-platform previews |
| Pricing | $25/month + add-ons | Free plan; $29/month flat |
| Best For | Instagram visual planning | Multi-platform content creation |
Later Strengths
- Excellent visual content planning
- Instagram-first approach and expertise
- Linkin.bio for link-in-bio pages
- AI credits included in plans
- Clean drag-and-drop calendar interface
- 17% discount with annual billing
- Good for visual-heavy content strategies
- Influencer marketing features
Later Limitations
- Limited AI credits (5 on Starter plan)
- Extra costs for add-ons ($15/social set, $5/user)
- Per-social-set pricing model
- No advanced AI content enhancement
- No built-in image generation
- No platform-specific previews
- Price increased from $18 to $25/month in 2024
- Basic features on lower tiers
Which Should You Choose?
Choose Later If...
- Instagram is your primary platform
- Visual content planning is essential
- You need Linkin.bio functionality
- You manage influencer campaigns
- Visual calendar interface is important
- You want Instagram-specific features
Choose Thoth If...
- Content creation quality is priority
- You want unlimited AI enhancement
- Advanced image generation is needed
- Multi-platform optimization matters
- You want platform-specific previews
- Flat pricing without add-ons is preferred
Beyond Visual Planning: Create Content That Converts
Later helps you plan your visual feed, but Thoth helps you create content that actually drives engagement. Stop just organizing - start creating exceptional posts.
AI Content Enhancement: Transform your ideas into engaging posts, not just schedule them
Advanced Image Generation: Create unique visuals on-demand, no stock photos needed
Real-Time Platform Previews: See your content on each platform before publishing
Unlimited AI Usage: No credit limits - Later caps you at 5-100 AI credits per month
Flat Pricing: No surprise add-on costs for extra social sets or users
Multi-Platform Excellence: Optimized for all platforms, not just Instagram