Launch Planner: Your AI-Powered Product Launch Strategy Assistant
Launch Planner: Your AI-Powered Product Launch Strategy Assistant
Launching a product is one of the most exciting—and stressful—moments in a founder's journey. You've built something amazing, but now comes the hard part: getting it in front of the right people at the right time.
The challenge? Launch planning is complex. There are dozens of platforms to consider, hundreds of directories to submit to, and countless strategies to evaluate. Most founders spend weeks researching, planning, and second-guessing their approach. And even then, they often miss critical steps that could make or break their launch.
That's why we built Launch Planner—an AI-powered assistant that creates comprehensive, actionable launch strategies in minutes.
The Launch Planning Problem
Before we dive into the solution, let's talk about why product launches are so challenging:
Information Overload
There's no shortage of launch advice online. Blog posts, YouTube videos, Twitter threads—everyone has an opinion on the "perfect" launch strategy. But how do you know which advice applies to your product, your audience, and your goals?
Time Constraints
Most founders are wearing multiple hats. Between product development, customer support, and everything else, who has time to research launch strategies, create content calendars, and build comprehensive plans?
Fear of Missing Out
Did you remember to set up analytics? What about that important directory everyone says you should submit to? The fear of forgetting something critical can be paralyzing.
Platform Complexity
Each platform—Product Hunt, Twitter, LinkedIn, Reddit—has its own best practices, timing considerations, and engagement strategies. Mastering all of them is a full-time job.
Introducing Launch Planner
Launch Planner is your AI-powered launch assistant that solves all these problems. It's a conversational tool that learns about your product and creates a customized, comprehensive launch strategy covering everything from pre-launch preparation to post-launch analytics.
Like our intelligent brand style system, Launch Planner uses AI to understand your unique needs and create personalized strategies that work for your specific situation.
How It Works
The experience is refreshingly simple:
1. Describe Your Product Start a conversation with our AI assistant. Tell it about your product, your target audience, your launch timeline, and your goals. Don't worry about being perfect—the AI asks clarifying questions to understand your unique situation.
2. AI Creates Your Plan Watch as the AI uses six specialized tools to build your comprehensive launch strategy in real-time:
- Asset Preparation Tool: Creates your pre-launch checklist
- Product Hunt Strategy Tool: Develops your PH launch plan
- Social Media Tool: Builds platform-specific content strategies
- Content Marketing Tool: Plans your content campaigns
- Directory Submission Tool: Identifies key directories and submission priorities
- Analytics & Tracking Tool: Sets up your measurement framework
3. Edit & Execute Review your personalized launch plan, customize it to fit your needs, and download it as your launch roadmap. Every step is actionable and specific to your product.
What Makes Launch Planner Different?
It's Conversational
No forms to fill out. No templates to download. Just have a conversation about your launch, and the AI does the heavy lifting.
It's Comprehensive
Launch Planner doesn't just focus on Product Hunt or social media—it creates a complete strategy covering all major launch channels, from content marketing to directory submissions.
It's Personalized
Generic advice doesn't work for everyone. Launch Planner asks about your specific product, audience, and goals to create a strategy tailored to your situation.
It's Free
We believe every founder deserves access to great launch planning tools. That's why Launch Planner is completely free, forever. No credit card required.
It's Expert-Level
Launch Planner is built on insights from hundreds of successful launches. It knows what works—and more importantly, what doesn't—across different product types and audiences.
The Six Tools That Power Your Launch
Let's break down what each of Launch Planner's specialized tools does for you:
1. Asset Preparation
Before launch day, you need to have your ducks in a row. This tool creates a comprehensive pre-launch checklist covering:
- Branding and visual assets (maintain consistency with Brand Memories)
- Website optimization
- Pricing page setup
- Demo videos and screenshots
- Support documentation
- Social media profiles
- Email templates
2. Product Hunt Strategy
Product Hunt can make or break a launch. This tool helps you:
- Choose the optimal launch timing
- Craft your launch post and tagline
- Identify and reach out to hunters
- Plan your comment engagement strategy
- Prepare for the launch day timeline
- Maximize your chances of reaching #1
3. Social Media Strategy
Build buzz across Twitter, LinkedIn, Facebook, and more. Our AI-powered content creation tools help you generate:
- Platform-specific content plans
- Optimal posting schedules
- Engagement tactics
- Hashtag strategies
- Community building approaches
- Influencer outreach templates
4. Content Marketing
Create compelling content that drives interest. This includes:
- Blog post ideas and outlines
- Email campaign sequences
- Press release templates
- Case study frameworks
- Community engagement strategies
- Guest post opportunities
5. Directory Submissions
Get discovered on the platforms that matter. Receive:
- Curated list of top directories for your product
- Submission guidelines and requirements
- Prioritization framework
- Tracking spreadsheet template
- Follow-up strategies
6. Analytics & Tracking
Measure what matters with proper tracking setup:
- Analytics tool recommendations
- Key metrics to track
- UTM parameter strategy
- Dashboard setup guides
- Conversion tracking
- Post-launch analysis framework
Real-World Launch Scenarios
Let's look at how Launch Planner adapts to different situations:
Scenario 1: First-Time Founder, MVP Launch
Context: Solo founder with a B2B SaaS MVP, tight budget, launching in 2 weeks.
Launch Planner Response: Focuses on low-cost, high-impact strategies. Prioritizes Product Hunt and Twitter, provides templates for outreach, suggests 2-week pre-launch content calendar, identifies free directories, and sets up basic analytics with free tools.
Scenario 2: Established Startup, Major Feature Release
Context: 10-person team launching a significant new feature to existing user base.
Launch Planner Response: Emphasizes user communication and engagement. Creates email sequence for existing users, develops case studies showcasing the feature, plans webinar strategy, suggests influencer partnerships, and creates comprehensive tracking to measure feature adoption.
Scenario 3: Indie Hacker, Building in Public
Context: Side project, strong Twitter following, gradual launch approach.
Launch Planner Response: Leverages existing audience. Focuses on Twitter engagement, creates behind-the-scenes content, plans staged rollout strategy, identifies relevant communities, and suggests ways to turn followers into early adopters.
Why Founders Love Launch Planner
Here's what makes Launch Planner essential for product launches:
Save Weeks of Research
Instead of spending hours reading launch guides and comparing strategies, get a comprehensive plan in minutes. Just like how our brand intelligence system learns from your preferences, Launch Planner adapts to your specific needs.
Learn from Success
Launch Planner incorporates insights from hundreds of successful launches across different product categories.
Avoid Common Mistakes
The AI knows the common pitfalls—launching at the wrong time, forgetting critical platforms, poor engagement strategies—and helps you avoid them.
Get Actionable Steps
No vague advice like "be active on social media." Get specific, actionable steps with deadlines and priorities.
Build Momentum
A good launch isn't just about launch day—it's about building sustainable momentum. Launch Planner helps you plan for the weeks before and after your launch.
Stay Organized
Keep track of what needs to be done, when, and by whom. Your launch plan becomes your single source of truth.
Who Should Use Launch Planner?
Launch Planner is perfect for:
- First-time founders who've never launched a product before
- Product teams planning major releases or new features
- Indie hackers and individual creators building in public and growing their audience
- Startups preparing for their Product Hunt debut
- SaaS companies launching new products or significant updates
- Anyone who wants a structured, comprehensive launch plan
Getting Started with Launch Planner
Ready to plan your launch? Here's how to get started:
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Visit the Launch Planner: Head to Launch Planner
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Start a Conversation: Tell the AI about your product. The more context you provide, the better your plan will be. Share:
- What your product does
- Who it's for
- When you want to launch
- What success looks like to you
- Any specific challenges or concerns
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Watch the Magic: The AI will use its specialized tools to create your launch strategy in real-time. You'll see each component being built.
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Review and Customize: Read through your personalized plan. Ask questions, request changes, or drill deeper into specific areas.
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Download and Execute: Save your launch plan and use it as your roadmap. Check off tasks as you complete them.
Tips for Getting the Most from Launch Planner
Be Specific
The more details you provide about your product, audience, and goals, the more tailored your launch plan will be.
Think About Timeline
Have a launch date in mind? Share it! The AI will create a timeline that works backward from your launch day.
Ask Questions
Don't understand a recommendation? Want to explore an alternative strategy? Just ask. The AI is there to help you understand not just what to do, but why.
Consider Your Resources
Be honest about your constraints—time, budget, team size. Launch Planner will adapt its recommendations accordingly.
Iterate
Your first conversation doesn't have to be perfect. You can always come back and refine your plan as your situation evolves.
Beyond the Launch Plan
While Launch Planner focuses on launch strategy, remember that Thoth offers a complete suite of tools for creators and founders:
- AI Content Creation: Generate social media posts, blog content, and marketing copy
- Image Studio: Create stunning visuals for your launch with AI-powered image generation
- Chrome Extension: Engage with your community across social platforms
- Brand Memories & Assets: Maintain consistent voice and style across all content
All these tools work together to help you not just plan your launch, but execute it with excellence.
The Future of Launch Planning
We're constantly improving Launch Planner based on user feedback and launch results. Coming soon:
- Launch Templates: Quick-start templates for common launch scenarios
- Community Insights: Learn from other founders' launches
- Integration Tools: Connect with your project management tools
- Launch Tracking: Monitor your launch metrics in real-time
- Post-Launch Analysis: Automated insights on what worked and what didn't
Start Planning Your Perfect Launch
A successful launch doesn't happen by accident—it's the result of careful planning, strategic thinking, and flawless execution. But that doesn't mean it has to be overwhelming.
With Launch Planner, you get expert-level launch strategy in minutes, personalized to your product and goals. No research rabbit holes. No analysis paralysis. Just a clear, actionable plan to make your launch a success.
Ready to launch like a pro?
Start Planning Your Launch for Free →
No credit card required. No signup needed. Just you, an AI assistant, and the launch plan you've been looking for.
Frequently Asked Questions
Q: Do I need to create an account to use Launch Planner? A: No! You can start planning immediately without any signup. However, creating a free account lets you save and return to your plans later.
Q: How long does it take to create a launch plan? A: Most comprehensive plans are generated in 5-10 minutes, depending on how much detail you provide about your product.
Q: Can I use Launch Planner for multiple products? A: Absolutely! Create as many launch plans as you need, completely free.
Q: Is the advice specific to my industry? A: Yes. Launch Planner asks about your product type, audience, and industry to provide relevant, specific recommendations.
Q: Can I edit the plan after it's generated? A: Yes! Continue the conversation with the AI to refine, adjust, or expand any part of your launch plan.
Q: What if I'm launching in a non-English market? A: Launch Planner can adapt strategies for different markets and languages. Just mention your target market in your conversation.
Q: Is my launch plan information private? A: Yes. Your conversations and launch plans are private and not shared with anyone.
Q: Can I share my launch plan with my team? A: Yes! You can download your plan and share it with team members, advisors, or anyone else involved in your launch.
Ready to transform your product launch from stressful to strategic? Start your conversation with Launch Planner today and discover why hundreds of founders trust Thoth for their launch planning needs.